Royal Enfield To Make Motorcycles In Britain; After Nearly Five Decades

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Like the rising of the Phoenix, Royal Enfield will start making bikes in Britain after it stopped production in 1970 and moved all its production to then called 'Enfield Of India' and later re-named as we what know as Royal Enfield.

Royal Enfield has announced investments in two new technology centers, one in Chennai and the other in Leicestershire. More than what the technology centres do; that's designing and find new solutions for the upcoming bikes from the iconic bike manufacturer, RE will also have a base for manufacturing bikes.

Also Read: Royal Enfield Builds Insane Factory Custom Bikes 

Royal Enfield will invest close to Rs. 500 crores for both the centers, the UK center will cater to the region of Europe as there are many Bullet enthusiasts who are still passionate about bikes from Royal Enfield.

Royal Enfield has enlisted the services of the motorcycle designer Pierre Terblanche, whose name is known with Ducati, MV Agusta, and Confederate. We expect the new bikes from Royal Enfield will be more performance oriented and powerful compared to the current generation of motorcycles from RE.

RE has already bought Harris Performance to build bikes for them. The Continental GT and the Himalayan were built with the expertise of the British company who specialises in designing, development, manufacturing road and racing motorcycle chassis and components.

For Royal Enfield, this is the step in the direction to increase its footprint in the global market as the mid-sized engine segment leader. Currently, Royal Enfield exports its bikes to the UK, US, Latin America, Asia-Pacific, South Africa, and Australia. 

Recently, they opened their North America headquarters and dealership Milwaukee, Wisconsin and looking to open 100 more in the coming days.


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Read more on: #royal enfield #auto news
Story first published: Thursday, June 16, 2016, 11:02 [IST]
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