Royal Enfield Himalayan Sells The Most In This City

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One in every four Royal Enfield Himalayan bikes sold in the country were sold in one state, whose capital city boasts of many travelling enthusiasts.

Royal Enfield Himalayan sold a total of 4,000 units across India and 1,000 of these units were sold in Karnataka.

Shaji Koshy, senior vice-president of sales & marketing at Enfield said, "Karnataka is our most important market for the Himalayan. Basically, there are adventure seeking guys here (Bengaluru), who want to get out on the weekend, leaving behind all this stress,"

Considered to be the first entry-level adventure motorcycle, many of the techies have taken to travelling and the Himalayan has been their answer for a weekend getaway.

Royal Enfield sells nearly 55,000 units every month and has it vision of the being the market leader in mid-size engine capacity (250cc-750cc).

Currently, the company has set up R&D centre in the UK and in Chennai, Tamil Nadu to work on new projects.

Koshy added, "We're opening a technical centre in the UK, where we have top minds working for us. Our managing director has also shifted there, with a 100-member team, working on all the products. We're also opening a 500-member technical centre in Chennai by next November,"

The Royal Enfield Himalayan is powered by a 411cc, single-cylinder, air-cooled engine, which churns out 24.5bhp of power and 32Nm of torque. It costs a little more than Rs. 1.5 lakh in the country.

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Read more on: #royal enfield #auto news
Story first published: Wednesday, August 10, 2016, 9:46 [IST]
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