Royal Enfield Removes The Electra Name From Its Official Website

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Royal Enfield is constantly evolving into a much more modern motorcycle manufacturer. Now, the Indian two-wheeler manufacturer has removed the Electra name from its official website. This seems like an attempt by Royal Enfield to simplify their two-wheeler portfolio.

The Electra will continue to be sold, however, it is now moved into Royal Enfield's 'Standard Street' category. Royal Enfield has stopped using the Electra badge and will offer customers the Bullet 350 with Electric Start feature as a convenience option.

Now, Bullet 350 will be available with drum or disc brake option, both models can be delivered with or without Electric Starting feature. Royal Enfield will now offer customers identical bikes, which do not feature the Electra badging, which some believed to devalue the motorcycle.

The Bullet 350 will now be available in five exciting colour options. An all-black, black with chrome, silver, maroon, and blue. Unfortunately, the all-black colour option in Bullet 350 is reserved for the model without electric start and drum brake setup.

Electra badged motorcycles were the first Royal Enfield models to ditch the points system. Royal Enfield Electra models used a battery to start the bike alone. This made owning a Royal Enfield motorcycles more convenient and manageable even for novice motorcycle owners.

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Read more on: #royal enfield #auto news
Story first published: Friday, September 23, 2016, 12:41 [IST]
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