Royal Enfield Cruises On Despite Demonetisation

Royal Enfield managed to post descent sales figures in the Indian market despite the demonetisation.

By Sukesh

Updated: Tuesday, December 6, 2016, 15:38 [IST]

Royal Enfield recorded a steady sales in the Indian market despite the demonetisation of Rs 500 and Rs 1000 in the country. This will definitely boost the confidence of the investors in the brand in India.

Royal Enfield Cruises On Despite Demonetisation

There was only marginal decline of eight percent in the sales of Royal Enfield motorcycles in the month of November. The demand for the motorcycle even during the cash crunch will boost brand's valuation.

The sales of Royal Enfield motorcycles dipped for first five to six days after the demonetisation. But by the month end, the sales picked up to reach the normal level.

Other motorcycle manufacturers are offering discount offers and other incentives to boost sales, but Royal Enfield has not offered any such schemes to support dealers.

Even after the drop in sales Royal Enfield received orders for more motorcycles than it manufactured. So there will be no such hiccups for the company due to the prevailing cash crisis in the country.

Eicher Motors managed to sell 4.30 lakh Royal Enfield motorcycles between April to November 2016, a 35 percent growth in sales compared to last year. The expected sales figures for the current financial year is 6.6 lakh units.