MRF Tyres has launched an all-new riding club in the Indian market called the 'Ride Along with MRF' motorcycle riding club. Over thirty thousand riders have signed up to be a part of this event. Their goal is for riders to share their riding experience within the biking community.
'Ride Along with MRF' will begin with nine MRF Ambassadors for nine cities pan India. Initially, MRF is targeting cities like Mumbai, Bangalore, New Delhi, Pune, Hyderabad, Chandigarh, Kolkata, Nagpur, and Dharmashala. Very soon 'Ride Along with MRF' would be introduced in other cities as well.
Participants will be offered short weekend ride ideas in and around their area. Bikers can explore these weekend rides with their friends and families. All rides will be organised by experts and ideas will be crowdsourced. MRF Ride Ambassadors will lead the riders on their trip.
An app has also been created for riders to follow other riders part of the 'Ride Along with MRF' event. The app is available on the App Store and Google Play stores for mobile downloads. Participants will have to sign up to be a part of this exclusive riding club in India.