India's leading tyre manufacturer MRF has launched the new Masseter range of tyres for motorcycles. The Masseter is specially designed to be a cornering specialist and is an innovative addition to the MRF's product portfolio.
The new Masseter tyres were launched at a special event held at the race track of Coimbatore. Seasoned riders were invited to the race circuit to test the tyres and get a hands on experience of MRF's new technology.
The newly launched Masseter tyres will be manufactured for motorcycles of 150cc and above capacity. One of the special features of the Masseter tyres is that it is built for cornering and it will appeal to those riders who likes the twisties and winding roads.
The Masseter tyres have rounded edges, soft compound rubber for that sticky grip and specially designed contours which will help riders to navigate twisty roads with ease.
Speaking at the launch event, Executive Vice President Marketing at MRF Ltd, Koshy Varghese said that idea was to get people to experience the capability of the Masseter tyres. When it comes to cornering rider will not risk with an average quality tyre.
He also stated the MRF wanted to simulate the conditions were the rider would be able to test the tyres to its limit but be assured of his safety while doing so.
The invited riders to test the Masseter tyres were the motorcyclists who have made a big contribution to the ‘Ride Along with MRF' platform and some riders had participated in the campaign on social media.