Mahindra Two Wheelers has flagged off the first-ever Mahindra MOJO 'Desert Trail' from Jaipur, Rajasthan. The event is scheduled to be held from December 17th to 25th and the riders will scale over 2,500 kilometres through the harsh terrain of Western India.
MOJO aims at exploring and experiencing all the terrains of India including Mountain trail, Coastal trail, Jungle trail and Desert trail. Each trail is different and has been customised to bring out each rider's experience and their ability to test themselves.
The MOJO Tribe has completed coastal trail, the jungle trail and the mountain trail, will now try to conquer the scorching deserts of Western India. The nine-day journey will see the riders make their way through sand dunes of Jaisalmer and the white salt-pan expanse of Rann of Kutch.
The tribe will also stop at Longewala and visit the Tanot Mata Mandir that stood unscathed despite numerous bombing attempts during the battle.
Naveen Malhotra, Senior General Manager, Sales, Marketing & Product Planning, Mahindra Two Wheelers said, "With MOJO, it has been our endeavor to provide a platform for bike enthusiasts to experience the bike and explore the unknown.
"After the success of the recently concluded Mountain Trail and the Coastal Trail, Mahindra MOJO and the MOJO Tribe is ready to embark upon a new journey, this time to the stunning deserts of Western India. All the MOJO trails have been quite successful, affirming Mahindra MOJO as India's ultimate tourer."