Suzuki Motorcycles To Partner With Maruti Suzuki

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The Japanese automobile major Suzuki is planning to rope in the advantage of Maruti Suzuki to grow its two-wheeler market in India. Suzuki will increase the base of common suppliers between the two companies and connect with several Maruti Suzuki dealers as sellers of its range of two-wheelers.

Close to two dozens of Maruti Suzuki dealers being brought in as Suzuki Motorcycle dealers. It has been reported that many of the dealers are excited to sell Suzuki two-wheelers including the likes of Hayabusa. Suzuki Motorcycles is making a conscious effort to harness the advantages of the Maruti network.

Also, will be the components suppliers and by increasing the base of common suppliers between the two will help bring the cost down. Maruti Suzuki is ready to help Suzuki Motorcycles with its vast experience in the country including its bargaining strength in raw materials.

The two-wheeler business of Suzuki entered the Indian market nearly a decade ago before the earlier tie-up with TVS which came to end. Suzuki has been an average player in the market with sales of 313,000 units as of March 31, 2016, an eight percent decrease compared to the previous financial year.

The Japanese company has invested about Rs 3,000 crore in the Indian two-wheeler business since the time of its inception in the country. The last financial saw the company making a small profit and the aims to sell half a million units in 2017 and reach one million by 2019.

Via Business Standard

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Story first published: Monday, September 19, 2016, 9:52 [IST]
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