KTM: Records Highest Sales For Fifth Year In A Row

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KTM has tasted the best ever sales and revenue numbers in 2015. The Austrian manufacturer is ahead of BMW Motorrad, their closest rival. KTM sold 1,80,801 bikes which also include bikes sold under the premium Husqvarna brand, making them the fastest growing motorcycle brand in the world.

In India, KTM with its collaboration with Bajaj has helped it lower costs and increase profits. This was mainly due to shifting of the manufacturing hub to India for small capacity bikes, all of these bikes are sold in India and in abroad. In India, it has been a huge transformation from a really small capacity engine to more relevant and quick bikes which is affordable and value for money buy.

The Duke 390 and the RC 390 are loaded with performance features such as the slipper clutch, ABS (Anti-lock Braking System), upside down fork and the Metzeler tyres. This has given the Indian bike enthusiast a chance to ride the best of performance at an affordable cost. These features are not available in some of the bikes in India, which more or less cost the same. These bikes are exported to other countries and costs more compared to the Indian pricing, however, it's considered less in these countries.

Bajaj had increased its stake in KTM in 2012 to 47% and KTM entered the Indian market, ever since they have tasted success. A 14% jump in their unit sales and revenue of €1.02 billion (Rs. 74,186 crores) that's a 18 percent increase compared to the previous year. This is the first time they breached the billion-euro sales mark.

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Read more on: #ktm #bajaj #auto news
Story first published: Saturday, January 23, 2016, 14:11 [IST]
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