Honda two-wheelers has launched a new television commercial for the CD 100 Dream (DX) motorcycle, which is the company's most affordable motorcycle in India. The commercial was developed by Dentsu Marcom and the TVC is running on air across all popular channels.
Honda wants to say that the CD 110 Dream (DX) with its unmatched legacy of nomenclature 'CD', has made it into the lives of the utility seeking customers in India by adding convenience and comfort. Honda also introduced a new variant with self-start and new colour options of CD 110 Dream (DX).
According to Honda, "The main objective of the TVC is to sustain the aspirational value and strengthen the product identity with its new self-start variant and contribute to further consolidating Honda's share in the 110cc motorcycle segment."