Honda Motorcycle and Scooter India (HMSI) is taken by surprise by the kind of response it received for its 'by India, for India' motorcycle, the Navi.
The Japanese two wheeler manufacturer is now planning to double the production of Navi to around one lakh units in the near future. After showcasing the Navi at the 2016 Auto Expo, it was commercially launched in April for a price of under Rs 40,000.
Honda is inching closer to outpace the decades-old Indian market leader Hero MotoCorp. Honda's experiment of the very stripped down model like Navi has been a success in the country.
The Navi was completely planned, designed and produced for the local market. Honda had speculated to sell around 2,000 units per month in the first year.
But Honda has been lagging behind that mark and therefore plans to increase the output of the mini motorcycle. During the launch of Navi, Honda was happy to sell 2,000 units a month and had installed a capacity of producing 50,000 units per year.
Senior Vice-President for Sales and Marketing, HMSI, Yadvinder Singh Guleria said, "We have been really surprised by the humongous response to the Navi. It's really exceeded our expectations. We have, therefore, decided to almost double our capacity to 90,000 to 1 lakh units soon."
Guleria stated that even though the Navi was developed exclusively for India, which became its largest market globally this year. Honda is now shipping the Navi to Nepal.
He added, "Last month alone we shipped as many as 500 units to the Himalayan nation, going forward, the company may look at exporting the bike to other Saarc markets like Bangladesh and Sri Lanka as well."
For this boost in the production, Honda is not making an additional investment, as the Tapukara plant in Rajasthan has a very flexible assembly line. The Navi is powered by 110cc Honda HET engine and it's the first offering from Honda India research and development.