Leading two wheeler manufacturer Honda Motorcycle and Scooter India (HMSI) has launched an awareness program to spread green consumerism among its customers to celebrate the Green Consumer Day.
Honda mobilised its nationwide of over 4,000 sales and service outlets and distributed LED lights to its customers and associates for spreading awareness on benefits of saving electricity. HMSI also distributed pamphlets which contained information about how to reduce dependence on fossil fuel consumption.
Jute bags were also distributed to encourage reduce the use of plastic bags.Honda stated that the company's campaign revolved around 3Rs principle - Reduce, Reuse and Recycle.
On this occasion, HMSI President and CEO Keita Muramatsu said, "Honda is actively promoting green consumerism among existing and potential customers and encouraging them to opt for eco-friendly products. This day is focused on building awareness on how consumers can help in reducing carbon foot print and contribute to environment protection."