Honda 2Wheelers Is Now The No. 1 Brand In 11 States And 2 Union Territories

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Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) had achieved a new milestone. The company is now No. 1 selling 2Wheeler brand across 11 States and 2 Union Territory across India. This report is as per the sale figures provided by Society of Indian Automobile Manufacturers (SIAM) for the first quarter of the financial year of 2016-17.

Mr. Keita Muramatsu, President & CEO, Honda Motorcycle & Scooter India said, "In the first quarter of FY'2016-17, Honda grew 50% faster than the industry at 22%. Honda 2Wheeler is now the 'Most preferred 2-wheeler brand' in 11 States and 2 Union Territories. The introduction of Activa 15 years ago brought the revolution of scooterization to India. Today, Activa is the No. 1 selling two-wheeler in India. What is most significant that customers in traditional motorcycle drove states of India are now opting for scooters like never before."

Mr. Yadvinder Singh Guleria, Senior Vice President - Sales & Marketing, HMSI said, "Honda's success story is a result of launch of quality products across segments, aggressive network and capacity expansion along with innovative high scale 360-degree marketing thrust to connect with customers in India. With this, Honda is for the first time ever ensuring ready availability of all its models including Activa throughout the festive season right up to its last mile rural network. Overall, led by festive buying, Honda aims to achieve its highest ever festival month's sale."

The 11 states which HMSI managed to sell more two wheelers than any competitor are Maharashtra, Karnataka, Gujarat, Kerala, Punjab, Delhi, Himachal Pradesh, Goa, Manipur, Nagaland, Arunachal Pradesh, and two Union Territories; Chandigarh and Andaman & Nicobar Islands.

When compared to its all-India market share of 27%, the company's total market share is over 50% in Chandigarh, Goa, Manipur; over 40% in Maharashtra, Gujarat, Arunachal Pradesh, Andaman & Nicobar Islands; over 30% in Punjab, Karnataka, Kerala, Himachal Pradesh, Jammu & Kashmir, Nagaland.

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Story first published: Monday, October 17, 2016, 18:40 [IST]
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