UFC & Harley-Davidson To Take On Asia-Pacific Region

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The Ultimate Fighting Championship will be celebrating their 200th main event fight card. Now Harley-Davidson has extended its sponsorship with the UFC. Previously, their partnership extended only to the U.S. now they will take on the Asia-Pacific region as well.

Potential customers in the Asia-Pacific region will be exposed to Harley-Davidson brand via UFC 200 viewing parties. Harley-Davidson will be the exclusive motorcycle sponsor for the UFC in Asia-Pacific region. The motorcycle brand will also take care of digital and media exposure.

Initially, six viewing parties will be organised for the UFC 200, Fight Card. Harley-Davidson will be organising the viewing parties across their dealership network. UFC fans can watch the historic fight card with like-minded fans organised by Harley-Davidson.

In India, Harley-Davidson Pune will host the viewing party at Two Rivers Harley-Davidson dealership. Viewing parties will also be organised in Hangzhou China, Hong Kong, Tokyo Japan, Singapore along with Sydney and Brisbane in Australia.

UFC enthusiasts stand a chance to win VIP tickets for the next fight card. Harley-Davidson will be providing its customers as well as fans a chance to win tickets to UFC Fight Night Manila, which will be held on October 15, 2016.

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Story first published: Tuesday, June 28, 2016, 17:40 [IST]
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