Forever 21 Now Faces Charges From Harley-Davidson

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American motorcycle maker Harley-Davidson has sued Forever 21, after the retailer allegedly sold jackets with counterfeit Harley-Davidson badges on it. The lawsuit was filed last week in the U.S. District Court for Eastern Wisconsin.

According to the lawsuit, Harley claim that Forever 21 used the logo "in unauthorized way that falsely suggest and are likely to create the mistaken impression that Forever 21 and/ or Forever 21's products came from Harley or are authorized, approved, and/or licensed by Harley when they are not."

harley davidson logo

While the Harley-Davidson logo reads 'Harley-Davidson' in the centre, and carried the words 'Motor' on top and 'Cycles' at the bottom, the logo used by Forever 21 reads 'Commander New York' in the middle, 'Motor' on top, and 'Club' below.

forever 21 harley counterfeit logo

The lawsuit seeks order preventing Forever 21 from using the logo, destruction of unauthorised products, paying for corrective advertising, and paying $2 million in statutory damages per mark per type of product, giving Harley any profits from the sale of counterfeit items, and compensatory and punitive damages.

This is not the first time Harley has filed a lawsuit though. A month ago, the two-wheeler maker filed a lawsuit against Gear Launch, an online retailer and a number of associated companies for selling Harley merchandise without authorization.

Harley-Davidson also sued Urban Outfitters, a Philadelphia based company in 2014 for selling reconstructed Harley clothing. The case was settled.

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