American Icon Harley-Davidson In Trouble — Could Affect People’s Lives

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Harley-Davidson, the iconic American motorcycle manufacturer seems to be in trouble because a spokeswoman has announced that the company will lay off 200 jobs.

Harley-Davidson has had trouble selling vehicles, since it has seen low forecast for shipping vehicles. The American motorcycle maker has lowered its shipment forecast to around 2.64 – 2.69 lakh motorcycles from its earlier estimate of 2.69 – 2.79 lakh motorcycles.

Harley-Davidson has seen a dip in sales of 3.4 percent and the primary reason for this is the intense competition in terms of pricing by its competitors in the US market. The US motorcycle market is shrinking.

Coming back to the employees, out of 200 job lay offs, 115 are union jobs at Harley's York Vehicle Operations plant situated in Pennsylvania. This particular plant assembles cruisers, including the Touring, Softail, and the Trike.

Harley-Davidson recently launched the new Milwaukee-Eight engine which will power the touring range of motorcycles.

The touring range includes models such as the Street Glide, Road Glide, Electra Glide, Road King, and Tri Glide models.

In India, Harley-Davidson recently updated its entry-level motorcycle, the Street 750. The updates include three new dual tone colours, and a much needed Anti-lock Braking System (ABS).

Story first published: Friday, September 2, 2016, 12:51 [IST]
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