Iconic American motorcycle manufacturer, Harley-Davidson today launched its maiden merchandise showroom at the Mumbai Airport bringing its legendary and cult lifestyle to brand enthusiasts in the city of Mumbai.
The showroom named Mach-1 Harley-Davidson is located at the Mumbai Airport Departures terminal 2 and is spread over 500 sq. ft. and houses the world's most renowned Harley-Davidson merchandise collections.
The new showroom will offer riding jackets, boots, helmets, t-shirts, caps, gloves, sunglasses, sweaters and a host of other merchandise and accessories.
Commenting on the occasion, Vikram Pawah, Managing Director, Harley-Davidson India said that they are thrilled to launch the Harley-Davidson showroom offering the most exclusive and iconic merchandise to Harley enthusiasts.
He further added that they are now striding towards bringing the brand closer to the people who someday aspire to own a Harley, offering them a taste of a true Harley-Davidson lifestyle known the world over. Charting out every customer touch point, they aim to connect with and make the brand more accessible to a growing aspirational audience, welcoming them to the Harley family.
Shoukath Sherif, Dealer Principal, Mach-1 Harley-Davidson said that it gives them immense pleasure to open Mach-1 Harley-Davidson and the showroom has been conceptualised to offer and reflect the trademark Harley-Davidson lifestyle.
The showroom is located at the Mumbai Airport Terminal 2, which ranks best in the country and the showroom will give brand enthusiasts and travellers a destination to shop for genuine Harley-Davidson merchandise.
Harley-Davidson has 23 independent dealerships and is present in 22 cities in the India. The launch of first showroom catering to make the brand merchandise available to customers in Mumbai stands testimony to the expansion plans undertaken by Harley-Davidson in India.
Over the last year, Harley-Davidson India has opened dealerships in various cities including Surat, Lucknow, Ludhiana, Kochi, Coimbatore, Calicut, Guwahati and Nagpur.