Ducati has a number of events planned for its 90th anniversary, An Olympic-style torch relay, traveling nearly 20,000 miles around the world is just one of them.
The torch relay will be traveling nearly 20,000 miles around the world. The 7 riders to carry the specially-designed torch will be selected in the upcoming days. The torch represents the "flames of passion" that drove the company to success.
Starting on July 4, the relay will be divided into 7 stages with 7 riders. The relay riders will be riding on the new Multistrada 1200 Enduros.
The tour will be flagged at Ducati's factory in Borno Panigale, Italy on July 4, the date of the company's birth, from Panigale, the relay riders will ride across Europe before entering the Trans-Siberian Highway to Russia, Mongolia and then China.
Then the riders will have a brief stop in Japan, the tour will continue to the U.S. before returning to Europe.
The tour is expected to reach an end on December 5 back in Borno Panigale. The seven riders carrying the torch will be chosen from among the many Ducati fans around the world.
Ducati has already started looking for bloggers and travelers who are used to expressing their experiences on traditional or social media.
Applicants have to be avid motorcyclists and should have a keen interest in travelling. Key quality which Ducati is looking for their riders will be their ability of storytelling through written and visual medium.
At first Ducati will be assessed 14 finalists who will go through a second phase selection process which will evaluate their riding skills. This phase will decide the names of 7 riders who will be carrying the torch around the world on a Multistrada 1200 Enduro.
Ducati is also renovating its museum by adding a large exhibition area. The updated museum will be opened to the world during the World Ducati Week (WDW) 2016 at the Misano World Circuit Marco Simoncelli.