BMW Motorrad Is Getting Ready To Invade The Indian Market

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BMW Motorrad is planning to revamp the brand's current line-up in India. With this plan, the company will offer motorcycles ranging from the entry-level G 310 R to the K1600.

The industry sources suggest that the company will launch these bikes in India by October 2016.

BMW Motorrad has learnt that India is a price sensitive market. So, BMW will look at offering the motorcycles at a lower price.

There are rumours that BMW Motorrad might bring the motorcycles as a Completely Built Unit (CBU) from Thailand, which would significantly lower the prices.

Premium models such as the BMW R NineT and the K1600GTL are produced only at the company's Berlin facility, and is expected to be imported with hefty price tags.

The company might also set up BMW Motorrad dealership network across major cities and might use the existing car showroom network to extend its reach.

Through the new launches and widening dealership networks, BMW Motorrad is planning to compete with Ducati and Triumph, who currently dominate the premium motorcycle segment in India.

via Autocar

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Story first published: Thursday, August 11, 2016, 13:33 [IST]
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