German motorcycle brand BMW Motorrad has entered a strategic partnership with a technology start-up company called Rever to build a global motorcycle community.
Since Rever's launch in 2015, motorcycle riders have tracked lacks of kilometers on motorcycle rides in 119 countries from around the world. The Rever app, which is available for free on the Android and iOS platform helps riders discover the best roads in the world, helps them create custom roads and also share riding experience on social media platforms.
This feature helps BMW Motorrad to expand its riding experience digitally with its target group.
Heiner Faust, the Vice President of Sales and Marketing at BMW Motorrad said, "We see the future of motorcycling as a connected experience, one that has riders using the latest technology to enhance their rides and allow others to share their passion for riding."
"Rever is offering a very promising mobile technology in our industry and we are very excited about the future business potential we see together with Rever."
Mark Roebke, Rever's Chief Executive Officer and Co-Founder says, "We are really excited to be incorporating new technology to enhance riding experience and grow the enthusiasm for motorcycling around the world."