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BMW Decides To Make India Worldwide Hub For Small Motorcycles
BMW has decided to manufacture its current smallest capacity engine motorcycle - G310R, in partnership with TVS Group in India. The 313cc motorcycle will be exported to BMW's home market Germany and countries around the globe such as the U.S. and across Europe.
The BMW G310R will be sold under the famed ‘Motorrad' brand making it an ambitious project for the company. The German company's decision to manufacture in India reflects the positioning the motorcycle as a large-scale production bike.
Frank Schloeder, president, BMW India said that they have big expectations from the G310R and there have been a lot going on behind the scenes.
Currently, the company is working on the retail and distribution details in India and G310R is expected to hit the market early 2017.
Official prices have not been revealed; however, being a small capacity bike, the company will price the G310R in the range of Rs 2 lakh to Rs 2.5 lakh.
Schloeder also said while India is a big market itself, they are planning to position the G310R as a global product and confirming they will export the bike to Europe, Germany, and the U.S.
The bike will be produced at the TVS Motors Hosur plant in Tamil Nadu and the Indian partner will roll out the local version of the G310R, which the company showcased at the 2016 Auto Expo as ‘Akula 310'.
The BMW G310R was engineered and designed by BMW Motorrad at Munich in Germany, while the production will be by TVS Motors. The Indian company will offer BMW its knowledge of prudent engineering and value-efficient component sourcing, strengths to keep the production cost effective.
As for the bike itself, the G310R demonstrates the character of a BMW roadster that has been designed not just for tricky, narrow city lanes, but even for long-distance travel.
The new motorcycle is paired with a 6-speed gearbox producing 34bhp of power and 28Nm of peak torque. The G310R is expected to hit atop speed of 144km/h and will have ABS as a standard fitment.
The BMW G310R's instrumental cluster is a large liquid crystal display which offers aclear and wide range of information. The company also plans to offer custom tailored optional accessories to keep the bike unique.