Balkrishna Industries Limited, also known as BKT, has announced its entry into the two-wheeler tire market of the country at a press conference on 10th August, 2016.
BKT Tyres is now set to enter two-wheeler tire market in India. In a ceremony attended by BKT's brand ambassador Sunny Deol, BKT announced its entry into the new category and also showcased its two new product offerings in this segment.
The company aims to mark its presence in rural transportation through providing the highest quality two-wheeler tyres across India.
The entry of BKT in the two-wheeler category is aimed to provide business opportunities to the existing BKT dealers. In addition, the brand's entry into a massive market such as the two-wheeler tire segment would enhance BKT's visibility across India.
BKT's two flagship patterns - BK Pilot and BK Raftar, were launched during the event. Both the tyres offer features that can make a journey safer and faster. The front tyres equipped with features such as directional grooves for better steering.
The wide shoulders should enable the tyre to establish firm on-road contact and high-performance.
The BK Raftar are rear tyres that combine aggressive design and rigid looks. Made of a high-performance compound, the Raftar will provide an excellent wet grip on the road.