Royal Enfield dominates the mid-engine capacity segment and there is hardly any competition to their dominance. Now, Bajaj Auto wants to enter the segment with the VS400 which is touted to be a cruiser.
Rajiv Bajaj, MD, Bajaj Auto recently said that the VS400 will be positioned in the space as the Royal Enfield dominates. He further confirmed that the VS400 is ready; however, the launch has been pushed back so that it does not disrupt the festival season volumes, also to ensure the VS400 has all the time for its launch.
He also said that the Bajaj VS400 might not carry the Pulsar nomenclature, the Pulsar has its own identity with a sporty performance at an attractive price. Bajaj has been successful with the V and it does not come as a surprise that Bajaj will not be using the Pulsar brand for the VS400.
Rajiv Bajaj understands that you cannot compete with the market leader like Royal Enfield with bikes on the same design language. Rajiv Bajaj re-iterated that by clarifying that VS400 would be a different offering altogether.
He also said that 2017 will see the Pulsar range of bikes going through changes with revised styling and improvement in the performance factor. Apart, from this Bajaj has gained a market share of 5 to 6 percent and banking on new launches to further increase the presence in the market.