Bajaj Looking To Capture 50 Percent Market Share With 2017 Pulsar Series

Bajaj Auto Ltd. is looking to cash in on the brand 'Pulsar' with new launches in 2017.

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Bajaj Auto Ltd. launched the Pulsar motorcycle back in 2001, in the last 15 years, the brand has been updated and upgraded keeping pace with newer technologies. Now, the company will revamp the entire series in 2017.

Currently, Bajaj holds nearly 46 percent market share and the company is expecting the new 2017 Pulsar series will increase its market share to 50 percent.

Mr. Rajiv Bajaj, Managing Director, Bajaj Auto said that the updated Pulsars will be introduced by December 2016 and will feature significant changes.

The changes will not just be restricted to the exteriors, it will be upgraded from the performance level as well.

Industry analysts believe that the new 2017 Pulsar series will be upgraded from Bharat Stage III to Bharat Stage IV emission standards.

Apart from the emission norms, there may be changes in the ABS and CBS (Combi Braking System) as well to keep up with the safety standards set by the Indian government.

The new 2017 Pulsar series will be seen with new decals with new colours adding zing to the range of Pulsars from Bajaj Auto.

Bajaj plans for the future is not restricted to Pulsar series, it will first bring vigor to the entry-level segment with the Platina and CT 100. The second the company has planned is the value segment, the ‘V' series could see a lower capacity compared to the V15 bike.

The third plan is the Pulsar and the Avenger with the 2017 Pulsar series and lastly, the fourth plan is a new segment that Bajaj will enter. This will be the launch of the VS400 and will be positioned in the popular Royal Enfield market.

Via The Hindu Business Line

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Story first published: Monday, October 24, 2016, 13:23 [IST]
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