Bajaj Avenger Wishes ‘Happy Brotherhood Day’ To Royal Enfield — Not The Rivalry Kind

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Setting aside the rivalry Bajaj Auto and Royal Enfield share in their motorcycle lineup, Bajaj has released a short film on the Avenger model. The short film or the advertisement reveals Bajaj acknowledging its arch rival Royal Enfield and wishing it a 'Happy Brotherhood Day'.

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The video showcases the brotherhood of riders than of a rivalry both the motorcycles share, Bajaj has indeed taken the route of brotherhood than of rivalry. The short film features the Avenger cruising alongside the Royal Enfield Classic, with the Royal Enfield getting more screen space than of the Bajaj Avenger.

It is a bold move by Bajaj Auto in moving in this direction, this seems to be a good move as the ultimate winner is the biker and the brotherhood they share. The advertisement shows that you give some and you take some.

Shot in the valleys of the Himalayas, a territory known to Royal Enfield riders than of Bajaj Avenger, the film tries to achieve that even the Avenger is good in the terrain. The ad has given the respect that Royal Enfield enjoys and at the same time the Bajaj Avenger is a cruiser that you could ride alongside the Bullet.

Short film of Bajaj Avenger and Royal Enfield

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Story first published: Thursday, September 15, 2016, 11:25 [IST]
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