Bajaj Auto is embarking on a journey to honour the crew of war heroes aboard the INS Vikrant in 1971. The company has launched "Mission Vikrant 1971" to search for 1,300 officers and sailors who served in the INS Vikrant during the 1971 Indo-Pak war.
The company which has dedicated the 'V' for the Vikrant lineup of bikes with the first one being V15 said, "Mission Vikrant 1971, is a digital initiative to identify and share details of these war heroes that served on the INS Vikrant and preserve their stories for posterity,"
As for the mission, it is a digital initiative to share details and identify the war heroes who served on the 1971 mission on the INS Vikrant. Bajaj Auto is inviting entries from friends, families, and well-wishers of the war veterans.
You can click here to register your entries for the mission.
With the data, Bajaj will be able to trace and connect with the brave hearts aboard the INS Vikrant. Mr. Sumeet Narang, Vice President Marketing Bajaj Auto Ltd said, "Ever since we unveiled the Bajaj V on Republic Day we have been inundated with calls asking us about the erstwhile INS Vikrant. We had made a celebrated documentary 'Sons of Vikrant' which captured stories and experiences of senior naval officers who served on INS Vikrant. We are pleased to announce the launch of Mission Vikrant 1971 which is the biggest ever countrywide search for the 1971 Vikrant war veterans. We would like to record their stories for posterity, and present it to the country. The campaign is unique as it will use digital and social media to urge every Indian to help in the search."
The campaign was launched on the occasion of this year's Independence on August 15, 2016. The intent of the campaign is to reach 150 lakh people over the next 40 days. So spread the message to honour the war veterans.