TVS Tyres has signed up as a co-presenter for the All Star series, which is backed by Sachin Tendulkar and Shane Warne. The Cricket All Star Series will be played in the United States soon.
The two and three wheeler tyre manufacturer launched a new identity at the beginning of this year and has been associated with the Hyderabad Pro Kabaddi team as associate sponsors.
In a statement, TVS said, "TVS Tyres association with this sporting event would amplify and enhance the brand visibility, bringing together cricket lovers from all over the world."
TVS Srichakra's Director, Vijayaraghavan said, "With this association, we are strengthening exposure for the brand. Cricket All Stars is a unique event and already garnering a lot of attention around the world. As the youngest tyre brand, we are elated to embark on this new association and look forward to be part of different sporting events to reach out to the customers."
The Cricket All Star Series will consist of three T20 matches, which will be played in New York, Houston, and Los Angeles.