TVS TYRES Engage In A New Journey Forward

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Indian tyre manufacturer, TVS TYRES is one of the largest manufacturer of two-wheeler, three-wheeler and off-road tyres. They are also one of the leading exporters of tyres from India. Today they have engaged in a new journey going forward into 2015.

TVS Srichakra Ltd. has unveiled their all new logo and brand identity at a special conference held in Chennai. Their new logo has a tyre and an eagle carrying it. The eagle simply symbolises manoeuvrability, grip and power.

The two arrows at the end of TVS TYRES denotes the moving forward of the brand into the future. The manufacturer has opted to use a new logo so they it can tell everyone they are coming up with a change going forward on their new journey.

P Vijayaraghavan, Director, TVS Srichakra Ltd, commented, "While creating a new brand identity we had to make sure that we integrate a feeling of dynamism and youthfulness to convey that our products can overcome any challenge in a journey."

He further added, "The new logo, as a result, is now sleeker and bolder, conveying strength, speed and dynamism. As the youngest tyre company in the country, we are happy to embark on this new journey."

The Indian tyre manufacturer will be promoting its new logo to its customers, employees and dealer as well. TVS TYRES also plans to grow it network both in the national and international market as well. For 2015 they plan to organise more events and activities to bond with their clientele.

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Story first published: Friday, January 23, 2015, 18:11 [IST]
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