Amitabh Bachchan To Promote Two-Wheeler For 1st Time

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TVS Motors Jupiter scooter will now be endorsed by Amitabh Bachchan. They are adopting a new brand philosophy for Jupiter scooter in India. ‘Brand Philosophy Evangelist' will be portrayed during the festive season.

Amitabh Bachchan will be endorsing a scooter for the very first time. The Bollywood actor previously was not associated with any two-wheeler brand in the country. You will not see him riding the scooter, however, he will be telling you positives about Jupiter.

Powering Jupiter scooter will be a single-cylinder 109.7cc engine. It will produce 7.88 horsepower and 8Nm of peak torque. TVS Motors have provided a CVT as primary and secondary gearbox as transmission.

Engineers have provided Intelligent Ignition System that improve fuel efficiency. TVS Motors claim Jupiter delivers fuel efficiency figures of 62 km/l. This is achieved with two-mode riding options of Power and Eco.

The Jupiter features an external fuel filler, dual side handle lock, E-Z centre stand, retractable hooks, large under-seat storage with mobile charging facility, and a metal body. TVS Motors is proud that the Jupiter is one the feature rich scooters in India.

TVS Motors offers Jupiter scooter in two variants, standard trim costs INR 50,398 and ZX trim is priced at INR 52,426 (ex-showroom, Mumbai). Customers can opt from five exciting colours like Titanium Grey, Sparkling Silver, Midnight Black, Volcano Red and Pristine White.

Recently the manufacturer has provided several products with exciting colours. TVS Apache series gets a Matte Blue Edition and Star City+ receives and exclusive Gold Edition. The two-wheeler manufacturer is doing so to boost sales during the festive season.

Video: Bachchan Sr. Promotes TVS Jupiter Scooter!

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Story first published: Thursday, October 15, 2015, 17:57 [IST]
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