Royal Enfield has inaugurated two new exclusive international dealerships. The Indian two-wheeler manufacturer is constantly exploring options of providing their motorcycles to enthusiasts across the globe.
Madrid and Paris are two new locations that get Royal Enfield showrooms. These outlets will cater to the demands in France and Spain. The entire range of motorcycles is on offer and individuals can come and test any of the motorcycles.
Currently, Royal Enfield has witnessed tremendous growth in both France and Spain. They are aiming at expanding their network to 80 outlets in France, and 25 in Spain.
During January to August 2015, Spain reported a massive growth of 300 percent over the corresponding year. In France, Royal Enfield has witnessed a growth of 60 percent in the first seven months of 2015.
Royal Enfield also launched their Gear Collection at the Paris and Madrid showrooms. Also, on display were the Despatch Edition motorcycles in three shades: Squadron Blue Despatch, Desert Storm Despatch, and Battle Green Despatch.
Arun Gopal, International Business Head, Royal Enfield, expressed, both French and Spanish markets are important in Europe. They have witnessed growth and are confident that the trend will continue over the years.
He further added, their range of motorcycles have an advantage as they are unique and are priced attractively. They will continue growing their network in European markets to be more accessible to wider audience.