Pirelli & CEAT Partner To Distribute Premium Tyres In India

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Pirelli and CEAT have announced an exclusive partnership for the Indian market. The partnership focuses on the distribution of premium motorcycles across the country. Entire two-wheeler tyre range from Pirelli will be available across select CEAT dealerships from December onwards.

CEAT is constantly increasing its dealership network across India. Pirelli will use CEAT's dealership network to their advantage. The entire premium motorcycle tyres from Pirelli will be offered through CEAT's dealerships in India.

Premium motorcycle sales in the country or on a constant rise. These motorcycles require special tyres and the demand is increasing. Currently, manufacturers are offering tyres through their service centres. Pirelli and CEAT are expecting to grow by 16 percent within the premium tyre market in the coming five years.

Uberto Thun, Senior Vice President Pirelli Tyre expressed, they are glad to partner with CEAT in India. There is a huge potential in India to sell premium and super sport motorcycle tyres. Pirelli is confident of achieving growth with its premium products.

CEAT believes in offering Indian customers world-class products. For premium motorcycles, a premium brand of tyre from Pirelli is much needed. Several two-wheeler manufacturers offer Pirelli tyres as OEM fitment and with CEAT and Pirelli partnership customers will get tyres more easily.

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Story first published: Wednesday, December 2, 2015, 15:04 [IST]
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