Mahindra Two Wheelers Ltd. (MTWL), recently conducted the experiential #GoGustoRides in Mumbai. #GoGustoRides is an initiative where passionate communities are brought together to explore the things they love, on the Mahindra Gusto.
Leading food aficionados Amrita Rana, Kalyan Karmarkar and Vivek Bhatia initiated a digital campaign inviting passionate food lovers to join them for an exciting ride on the Mahindra Gusto. The riders got an opportunity to visit some of Mumbai's most famous and iconic food joints.
The fun ride on the Mahindra Gusto had all the right ingredients: scrumptious food, fun-loving people, charming and soulful eateries and alluring Mumbai.
A lot of buzz was created online amongst ardent food lovers, bloggers, photographers and enthusiasts; all bound by one common passion-their love for exploring and discovering food.
Commenting on the occasion, Sarosh Shetty, the Vice President of Marketing for Mahindra Two Wheelers said, "#GoGustoRides is an exciting initiative which brings together passionate communities and enables them to explore the things they love, on a Mahindra Gusto."
"We are delighted with the overwhelming response the first edition has received, wherein millions of passionate food lovers engaged with the brand on social media. We intend to reach out to more cities and communities so that many more can experience the exciting opportunities that can be explored on the Gusto."
For leading food blogger, Kalyan Karmakar, Mahindra Two Wheeler's initiative has been one of the best experiences. Recounting the ride, Kalyan said, "I thank Mahindra Gusto for giving this opportunity to us to connect with millions of other food enthusiasts around the country."
"I was amazed at the number of people who are passionate about food exchanging views, suggestions, experiences about food and the Mahindra Gusto. It was a fun ride and I am definitely looking forward to the next edition of the #GoGustoRides, as am sure many others are."