Honda plans to launch several new products in India, they will also introduce updates to their existing products. They have now launched a TVC of their new Dream Series with brand ambassador Akshay Kumar.
This is the second TVC for 2015 edition of Dream series in India. Akshay Kumar will be playing a triple role as there are three bikes CD 110 Dream, Dream Neo and Dream Yuga.
Honda's new TVC showcases the natural extension for varied customers. The 2015 Dream series is stylish, aspirational, classy and youth centric. This TVC will shown on over 100 plus channels in various Indian languages.
Titus Upputuru, National Creative Director, Dentsu Marcom, expressed, "The first ad for Dream Series featuring the three motorcycles started as a range ad. But with the success of the campaign we thought we will take it a step forward to show the journey of these three brands into the hearts of the consumers with newness."
He further added, "So we brought in three brides for the three grooms. The bride's father at the end signs off with the same line we had last time 'Teeno ek se badhkar ek' and Akshay Kumar the father completes it by saying 'par teeno ke ragon mein khoon toh ek hee hai' which speaks of the Honda DNA. It was fun creating a sequel!,"
Video: Honda Showcases New Dream Series In TVC!