Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) continues on its winning streak festival after festival building to a grand performance on Dhanteras. Honda motorcycle sells over 2 lakh vehicles in a single day during Dhantera - it's 'All Time Highest Retail' count!
Such was the overwhelming demand that by afternoon itself, many models like Activa in scooters and Livo in motorcycles were out of stock at many dealerships across India.
In fact to better meet the customer rush, Honda dealerships opened as early as 5a.m and were still delivering vehicles as late as 11 p.m.
Honda's winning surge was led by its motorcycles portfolio which contributed 53% to total sales. While India's No. 1 selling 125cc motorcycle CB Shine led the front in urban and semi-urban towns, the Dream series closely followed. The response to the newly launched LIVO motorcycle too was particularly overwhelming.
Honda continued to augment its undisputed leadership in automatic scooter and their retails grew a phenomenal 50% led by the iconic Activa.
Elaborating on Dhanteras retails, Mr. Yadvinder S. Guleria, Senior Vice President - Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd., "The overwhelming response received during Akshay Tritiya, Ganesh Chaturthi, Navratra and now on auspicious Dhanteras proves that more and more customers are choosing to celebrate every festival with a Honda 2Wheeler. We believe, the India-centric strategy to launch 15 new 2Wheelers in 2015 has created a new excitement in the market. Our larger portfolio of Honda offerings ensured that there was a 2Wheeler that matched the need of every customer."