Honda Motorcycle and Scooter India (HMSI) strives to make Indian roads safer. They are constantly innovating and launching new awareness campaigns across India.
Now the Japanese manufacturer has launched its Helmet Awareness campaign in the state of Tamil Nadu which includes rallies and road safety activities across the state.
Y.S. Guleria, Senior Vice President-Sales and Marketing, HMSI, expressed, "It is indeed a great initiative by Tamil Nadu Government in the direction to promote safe two-wheeler riding."
He further added, "As a responsible corporate, we support this initiative to promote adoption of helmets and reduce significant number of fatalities occurred by road accidents."
Usage of a helmet has been deemed compulsory all over the country, however, many people still detest using them. They are now focusing on implementing the use of helmet to children and offering attractive offers as well.
Honda will provide a 50 percent discount on purchase of a new helmet in Tamil Nadu. They will also offer reflective stickers to individuals who already own a helmet as a precautionary measure.