India's biggest manufacturer and seller of two-wheelers, Hero MotoCorp, has roped in Telugu superstar Allu Arjun. This is the very first time Hero MotoCorp has picked up regional superstars to promote their vehicles.
The new TVC of Hero MotoCorp and their Glamour, alongside Allu Arjun has typical music from the South of India. The Telugu superstar is also one of their youth ambassadors and will help customers associate with the brand more easily.
Recently Hero MotoCorp has associated itself with several key figures in India as well as Internationally. Alia Bhatt, Sardar Singh and Tiger Woods have been their recent brand ambassadors. They have utilised an influential female Bollywood actress, Hockey India captain and multiple Golf championship winner.
Allu Arjun is first seen admiring Hero Glamour in the first part of the TVC. He is later seen riding the motorcycle and all the beautiful women are seen dropping whatever they are doing and running after him and the motorcycle. The Indian two-wheeler giant wants to portray that both of them are irresistible.
The Glamour by Hero MotoCorp is powered by an air-cooled single cylinder 124.8cc, electronic fuel injected engine. It generates 8.97 horsepower, along with 10.35 Nm of peak torque output. The engine is mated to a 4-speed constant mesh gearbox.
Video: Hero Glamour TVC With New Brand Ambassador Allu Arjun!