BMW Motorrad announced a very ambitious five-year plan during a press conference that took place in Munich, Germany. The motorcycle maker wants to sell 2 lakh units by the year 2020. Playing a key role for BMW to reach this goal will be the newly introduced BMW G310R motorcycle.
During the first ten months of this year (2015), BMW Motorrad has already registered 1,21,622 units that have been delivered to customers around the world. This is a 11.5 percent increase compared to last year's (2014) sales of 1,23,495 units, which was for the full year.
According to BMW's new five year plan, BMW will have to expand to new markets and cover different sectors through the company's new motorcycle platforms. This will only partially help the company though. Also, BMW has plans to expand its dealership outlets from 1,100 to 1,500 by the year 2020. According to BMW, the brand is the current market leader in 26 countries.
The entry into the sub-500cc category will help BMW Motorrad lay foundation and expand into new markets. The G310R will help BMW do that, since its 310cc single-cylinder (33bhp, 28Nm torque) liquid cooled engine is specifically designed for emerging markets such as Asia and South America.
Once deliveries begin in developing markets that include India and Brazil, developed markets such as Europe, Japan, Australia, and the US will be introduced to the BMW G310R. India will receive additional benefits in terms of avoiding steep taxes since the motorcycle will be assembled in India by TVS, and most of the parts will be sourced locally, which will keep the cost low as well.