Bajaj Auto has recently introduced their all-new range of Pulsars in India. Present at the launch of Pulsar Adventure Sport was Rajiv Bajaj, Managing Director, Bajaj.
One of the most prominent questions that was on everyone's mind was if Bajaj would be re-entering the scooter segment. To which Rajiv Bajaj provided a simple answer ‘NO' we will not.
Rajiv Bajaj further elaborated by saying he would prefer following Harley Davidson. The American based two-wheeler manufacturer focusses on premium motorcycles.
Harley Davidson has always made cruiser motorcycles and has not tried its luck in other segments. They manage to sell a limited number of motorcycles and still achieve profits.
On the flipside he provided the example of General Motors, who have the biggest four-wheeler portfolio. They produce vehicles in the electric, hybrid, performance and even luxury segments.
General Motors, however, does not register a profit and is usually suffering huge losses. Their problem is they have too many offerings and low numbers of buyers for their products.
Bajaj Auto would love to follow Harley Davidson's philosophy and will continue building on the success of their Pulsar. Entering the heavily competitive scooter segment will simply add pressure on the manufacturer.
The Indian manufacturer would rather build better and more premium motorcycles rather than entering the scooter segment. So Bajaj Auto will not be entering the scooter market any time soon.
Do let us know in the comment section, if you would love a nostalgic scooter to be re-launched by Bajaj Auto?