Vodafone India, one of India's leading telecommunications service providers in association with Fever 104 FM Bangalore today announced the innovative initiative ‘104 Hours Of Non-Stop Static Cycling'.
The campaign, which is first of its kind, marks the countdown to the second edition of Bengaluru's biggest cycling extravaganza - VODAFONE CYCLING MARATHON 2015 and is an attempt to set new records in the history of Indian cycling. The event that starts on February 4, 2015 at Forum Mall, Koramangala will continue till February 8, 2015.
The event was inaugurated by Mr. Roshan Baig, Cabinet Minister for Infrastructure and Information, Government of Karnataka, Ms. Ragini Dwivedi, Actress, Kannada Film Industry, Mr. Ruman Baig, Social Activist, Mr. Subiya Baig, Social Activist and Entrepreneur and Mr. Onkar Singh, Secretary General, Cycling Federation of India (CFI).
Entire Bangalore and especially those passionate about cycling can participate in this event. There will be lot of excitement on ground as the Fever 104 FM RJ's will be doing live shows from the location. This is a great opportunity for people in Bangalore to show their passion for the city and also be a part of setting an all new record - ‘104 Hours of Non Stop Cycling'. Lucky listeners can also win themselves a cycle everyday
Commenting on the initiative, Atanu Batabyal, Business Head - Karnataka, Vodafone India said, "We are all geared up for the VODAFONE CYCLING MARATHON 2015 and hope that innovative campaign like 104 hours of non-stop static cycling will provide a significant impetus towards the main event. The campaign will engage more and more youth to take up cycling and we are sure that the main event will witness greater involvement of people from different walks of life. With this initiative Bengaluru as a city will be the trend setter for any activity related to cycling."
The second edition of VODAFONE CYCLING MARATHON will be held on 1st March, 2015 and is expected to see more than 8,000 Cyclists including 150 elite licensed cyclists of CFI from across India. The event is recognized by Cycling Federation of India (CFI). The event will also be acknowledged in the National & International Calendar of cycling events.
Commenting on the initiative, Mr. Harshad Jain - Business Head, Radio & Entertainment HT Media adds, "As a radio station we have always believed in offering innovative & differentiated product and this too is an attempt in the same direction. This is a great property with very high connect amongst people in Bangalore. We are extremely happy to have partnered with Vodafone for this event and together we are geared up to set new benchmarks'.
VODAFONE CYCLING MARATHON 2015 will allow applicants to choose from across 4 different categories like Champion Race - 60 km; Passion Race - 40 km; Green Ride - 20 km and Fashion Ride - 5 km. There will also be a fun-filled Kids Ride for children below 5 years. The total prize money for the Champion Race will be INR 10 lakhs with the winner getting INR 2.5 lakhs, the first runner up INR 1.75 lakhs, the second runner up INR 1.25 lakhs, and the third runner up INR 1.00 lakh. The remaining amount of INR 3.5 lakhs will be divided among 20 consolation winners.
For the Passion Race, the cash prize worth INR 2 lakhs will be divided among top 5 finishers and the participants in all the 4 categories will be given E-Certificates of merit as well as medals.
Event participation is open to all cycling enthusiasts. Champion Race is only for elite licensed cyclists and to participate in this category, cyclists will have to contact CFI (www.cyclingfederationofindia.org) or write to them at email@example.com.
The registration can be done online at www.vodafone.in/cycling and the registration fees for Passion Race (40 km) is Rs. 750, Green Ride (20 km) is Rs. 600, Fashion Ride (5 km) is Rs. 500.