Yamaha organized its ‘Yamaha Children Safety Program' (YCSP), a social initiative by Yamaha Motor India Sales Pvt. Ltd (YMIS) in Gurgaon.
The Children Safety Program, the first of its kind, was held in two schools, Elegant Children's Academy and the Government High School.
More than 282 students between the ages of 5 and 12 years attended the program. Yamaha Motor India Sales also engaged its brand mascot, Zippy to promote its Yamaha Children Safety Program in these schools.
The program included making students aware about the rules to be safe on roads, along with important safety measures and tips for road safety through theory and practical examples.
Yamaha's brand Mascot Zippy, was also engaged to keep up the interest level among kids. The kids participated in these interactive sessions, which concluded with a few fun activities such as the mascot interacting and dancing with kids while still educating them about vital road safety measures.
Speaking on the occasion, Mr Roy Kurian, the Vice President of Sales & Marketing for Yamaha Motor India said, "We believe it is imperative that the importance of road safety is instilled in the youth as they are the key drivers in bringing about any change.
We have begun the Yamaha Children Safety Program to involve young kids in an entertaining and interactive manner that can drive home key messages of safe riding. By doing so, we are not just creating awareness amongst children but also amongst the family and local communities.
Also, when these youngsters grow up and are ready to buy a two-wheeler, they will remember what tips we offered them on safety while in school."
Yamaha had launched the Yamaha Children Safety Program (YCSP) under its ‘Safety First' campaign in India. Yamaha designed this program specially for kids between 5 and 12 years.
Through this initiative, the company wants to raise awareness among children on road safety and safety education, making the future of India safe. Children act as a catalyst to bring in change in the family and can cumulatively change society for everyone's betterment.