British two wheeler manufacturer Triumph has had a strong presence globally. They have recently decided to launch their premium motorcycles in emerging two wheeler markets. They had plans of also launching a specific product for these markets.
Triumph had planned to develop a new 250cc engine, which will power a couple of motorcycles. These motorcycles were to be manufactured and sold in the Asian market itself. However, it has come to our understanding that Triumph has shelved their quarter-litre plans.
The reason behind Triumph building a quarter-litre mill was to enter the motorcycle market and be a volume player. Triumph currently sells high-end luxury motorcycles in India and is out of reach for many.
The earlier plan was to introduce the 250cc engine in a naked as well as a fully-faired motorcycle. The British motorcycle marque was to manufacturer this motorcycle in India and was expected to be the next big thing from them.
Triumph has not provided any explanation as to why they have decided to shelve their quarter-litre motorcycle. We believe, existing brands and their presence must have altered their mind. The pricing of these motorcycle is quite aggressive and Triumph must have found it difficult to compete head on with them.
KTM has recently launched their RC 390, Honda is soon to launch its CBR300R, Yamaha is expected to get its R25 to India by 2015 and Suzuki has already launched its Inazuma. We believe Triumph must have found it difficult to place its product among these stalwarts.
The British manufacturer has thus halted their 250cc engine development, we guess many enthusiasts will be sad to hear this news. We would really wish this to be a hoax and Triumph will surprise us with a new motorcycle.
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