Japanese automobile giant Suzuki is a major volume player in the four wheeler segment. However, the same cannot be said in regards to their two wheeler offering. They have recently launched their Gixxer motorcycle and had earlier launched their Let's scooter.
Globally Suzuki is selling a decent number of vehicles with their high end motorcycles. They plan to introduce more humble offerings in India and certain emerging markets. The Japanese manufacturer wants to grow its product portfolio across the globe.
In India Suzuki offers eleven motorcycles and three scooters. This includes their superbikes and higher displacement motorcycles. Their price ranges from INR 46,722 to INR 15,95,000 ex-showroom, Mumbai.
The Japanese manufacturer has a lot riding on their 2014 products Let's and Gixxer. The Let's will compete with Honda Activa i and Yamaha Ray. Suzuki Gixxer on the other hand will compete with Yamaha FZ, Honda Trigger and Honda CBZ Xtreme.
Suzuki's goal is to have a strong presence in countries like Middle East, Latin America and Africa. The Japanese manufacturer also plans to export motorcycles from India to several neighbouring countries. This will make their India facility the centre of all their exports.
The two wheeler industry is currently dominated by Honda Motorcycle and Scooter India Limited and Hero MotoCorp. They both were earlier in partnership, however, they have split and are doing well separately as well.
To cope up with the rise in demand the two wheeler manufacturer will increase their facility. Suzuki will further invest in its Haryana facility to make it a global centre for their motorcycles. They have decided to utilise their India facility for building global motorcycles, which is a good according to us.
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