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Royal Enfield North America President Is Rod Copes
Indian-based two-wheeler manufacturer Royal Enfield has been building motorcycles since the British rule in the country. However, it is their time to rule the hearts of people across the globe. To grow its brand presence in North America, they have appointed Rod Copes as President, North America.
Royal Enfield is the fasting growing Indian motorcycle brand in international waters. By appointing Rod Copes, the Eicher-owned motorcycle brand has made its intentions clear. They plan to provide quality motorcycles in the United States of America.
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Rod Copes is an experienced individual in the automobile sector. He has served for almost 20 years with Harley-Davidson and was the Head of Global Sales and Customer Service. He has been credited for improving sales across four global markets. He left the American motorcycle manufacturer to work with smaller companies and improve them.
Rod Copes President North America, Royal Enfield, expressed, "My association with Royal Enfield goes back to my early days in India when I first met Siddhartha. I have admired Royal Enfield's classic designs ever since. These are exciting times for the motorcycle industry and I am looking forward to working with the world's fastest growing motorcycle brand."
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He further added, "The North American region provides an interesting opportunity for the brand. While lightweight and heavyweight bikes dominate the motorcycle scene in the U.S.A and Canada, Royal Enfield sits right in the middle with classic, fun, approachable designs that appeal to a younger, urban-oriented demographic."
Siddhartha Lal, MD & CEO Eicher Motors Ltd explained, "Rod comes to us with a rich worldwide experience of more than 20 years in the motorcycle industry. His in-depth understanding of the North American markets and marquee brands will be vital for Royal Enfield. U.S.A is an important market for us as we aspire to become the leader in the global mid-sized motorcycle industry."
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