India's most popular and recognised motorcycle brand across the world Royal Enfield is currently a part of Eicher motors. They have recently decided to enter several new markets around the world to improve their fortunes.
Royal Enfield had recently launched their new cafe racer motorcycle. They called it the Continental GT, it was developed from the ground up and is an excellent product. The motorcycle has witnessed great response in international markets.
Siddharth Lal had recently hinted at working on a new platform for their legendary motorcycles. There is also talk that Royal Enfield could be developing an engine bigger than their current 500cc mill. However, all these new platform and engine will go to United States and may not be offered in India at all.
The biggest threat to Royal Enfield would come from Harley Davidson who recently introduced their Street 500 and 750. Both these products have been developed in India and is exported to Harley Davidson markets. The Indian motorcycle manufacturer could edge further, if they can price their motorcycle aggressively.
If they want to be competitive in United States the Indian manufacturer will have to offer a more premium feel to the motorcycle. Quality of products will have to also be improved as reliability will be of high concern for a new buyer.
Currently Royal Enfield offers a wide range of products in India. The Indian buyer can choose from classic, standard, thunderbird and even a cafe racer. The Indian manufacturer has the infrastructure and is well trusted in India among riding enthusiasts.