The Bike Festival of India is a joint venture by Rhiti Sports Management and Event Capital. 31st August is celebrated as National Flag Day in India. On this occasion BFI (Bike Festival of India) flagged off its National Safety Ride with Indian pacer Ishant Sharma.
The Bike Festival of India will celebrate its inaugural edition at Buddh International Circuit between 4th to 5th of October, 2014. The brand ambassador for the inaugural edition is Indian cricket team captain Mahendra Singh Dhoni.
The National Safety Ride will be amongst the longest safety awareness rides. It will reach all corners of India and the ride will be done on Triumph's Speed Triple and Thunderbird Storm motorcycles. The Bike Festival of India will be a mega festival for bikers across India.
Ishant Sharma flagged off the National Safety Ride and expressed, "I have been a biking enthusiast since long and Bike Festival of India is the perfect platform to foster a strong biking culture in India, having said that it is also very important cognizant towards the safe biking awareness in the country."
The National Safety Ride organised by BFI will have a total of nine biking enthusiasts. Six male and three female riders will ride across India on motorcycles provided by Triumph. The riders will cover a total distance of 8100 kilometers, within 30 days.
The riders will halt at each and every Triumph Showroom present pan India. They will also halt at Ahmedabad, Bangalore, Chennai, Cochin, Chandigarh, Delhi, Hyderabad, Mumbai and Kolkata. They will meet and interact with riders from biking communities along their journey.
Vimal Sumbly, Managing Director, Triumph Motorcycles India Pvt Ltd, said, "Triumph Motorcycles is proud to associate with BFI as the official safety ride sponsor. Owning a motorcycle is just the beginning of a beautiful relationship, riding safe ensures that relationship last forever."
He also said, "We at Triumph want riders to be well aware of the importance of safe and responsible riding, I think it is a great opportunity to educate and make more and more bikers ride safe every day."
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