Honda Promotes Road Safety Among Children With Chotta Bheem

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Honda Motorcycle and Scooter India Pvt. Ltd.(HMSI), with the objective of educating children and young minds on road safety and safe-riding, organized a road safety carnival at Dilli Haat, Pitampura, with two popular animation characters - ‘Chhota Bheem' and ‘Chutki'.

The ‘Safe Riding' initiative with Chhota Bheem and Chutki was success. Keita Muramatsu, President & CEO, Honda Motorcycle & Scooter India and Mr. Y.S Guleria, Vice President of Sales & Marketing for Honda Motorcycle and Scooter India, were present.

Keita Muramatsu, said, "Safe riding is Honda's priority worldwide and in India too. Promoting the concept of safe and fun-riding is paramount to Honda's overall vision. The role of children as effective conscience-keepers within families is often underestimated. Conducting such activities with young minds will ensure a positive tilt towards the cause, building a strong foundation for future."

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Y.S Guleria, commented saying "As a leading corporate citizen Honda understands its quintessential responsibility towards the society which goes beyond business. We are delighted to have associated with Chhota Bheem to help further spread Honda's Road Safety message. The event today was a great success and we look forward to extending this initiative across many other India cities."

As Chhota Bheem & Chutki, the cartoon characters spread the message of road safety through various fun activities and educating kids and their parents, it was a good for over 1200 families gathered at Dilli Haat.

There were activities like cycling, the road safety drawing contest, a pledge wall, a photo opportunity and collection booth. There was also a digital desk for uploading pictures to guest's Facebook page.

Adults were also briefed about correct riding posture, healthy road safety habits, importance of protective gear and use of helmets while a riding motorcycle.

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Story first published: Monday, November 3, 2014, 12:32 [IST]
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