The latest advertising campaign from Honda Motorcycle & Scooter India Pvt. Ltd. (HMSCI) has gone on air. The TVC campaign will advertise the company's Dream Series mass motorcycles: the Dream Yuga, Dream Neo and CD 110 Dream.
The TVC was created by Dentsu Marcom and is aimed at the the consumer with varied needs and motivations in the 100-110cc segment.
The brief for the campaign was to create a communication for the Dream Series umbrella of motorcycles which is a combination of three brands with three distinctive propositions for consumers.
The protagonist of the TVC is Bolllywood actor Akshay Kumar, and the film describes how people have different wants and dreams in life.
"Honda's leadership in technology has been well established in the market. With Dream Series we aim to strengthen our presence in the mass motorcycle segment. The Dream Series blends a range of motivations along with the joy of buying a bike. With the HET technology and reliable Honda engine as it's core. The TVC campaign further reinforces Honda's trusted technology and its commitment towards hinterlands," said Mr. Y. S. Guleria, Vice President, Sales and Marketing, Honda Motorcycle & Scooter India Pvt. Ltd.