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Honda Activa 125 New Ad Campaign
Honda two wheelers have dominated the automatic scooter segment for a long time. They currently dominate the country with its Activa and now have a more powerful scooter the Activa 125 in their line up. The Japanese manufacturer also sells the Activa i, Aviator and DIO in India.
The company has launched a new ad campaign for the Activa 125, which they call 'Step-Up'. The commercial has been prepared by Dentsu Marcom for Honda Motorcycle and Scooter India Pvt. Ltd. The 125cc segment was currently untapped by the Japanese manufacturer.
Honda have provided the Activa 125 with a 124cc, petrol-powered engine. The scooter is available in two versions: standard and deluxe. The deluxe variant sports a disc brake and special colours. The Japanese manufacturer claims its 124cc engine will provide a fuel efficiency of 60 kpl.
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The commercial seems to say that even if you are well established in life, there are small things in life we should celebrate. The scooter may have a bigger engine, however, it is not a male-focused vehicle.
The Activa 125 packs loads of features and is well priced between INR 56,607 ex-showroom Mumbai for the standard model. While the Deluxe version of Activa 125 costs INR 62,588 ex-showroom Mumbai. If you haven't checked out the commercial by Honda yet, we have it for you here.
Video: Step Up In Life With The Honda Activa 125!
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