Hero MotoCorp To Sell Bikes In Brazil By 2016

By Ajinkya

Updated: Friday, June 13, 2014, 17:16 [IST]

The Indian manufacturer Hero MotoCorp is planning to enter the Brazilian market in 2016. India's top most selling motorcycle manufacturer will enter Brazil strategically during the Olympics, which will be held in 2016.

The Indian manufacturer is also setting up a new facility in Columbia, and will be investing USD 70 million. The manufacturing facility will begin setting up in the next few months.

Pawan Munjal, Hero MotoCorp Managing Director told our source, "We are looking to enter Brazilian market around the Olympics in 2016. We are developing some engines specifically for this market. Its an attractive market for us."

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Hero MotoCorp will have a task up ahead if they want to sell motorcycles in Brazil. The Indian manufacturer will have to prepare special engines as vehicles in Brazil use ethanol mixed petrol.

The Indian manufacturer has confirmed it will offer Brazilians the current line-up in India. They could also work on a special product specific for the market, if there is a need.

Brazil is currently hosting the 2014 FIFA World Cup and in 2016, they will be hosting the Olympics. Hero MotoCorp believes that is the best time to introduce its motorcycles in Brazil. They are confident to do well as the market sees a volume of over two million motorcycles per year.

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