Hero MotoCorp Turkey Gets Glamour, Thriller & Pleasure

Hero MotoCorp, world's largest two wheeler manufacturer in terms of unit sales, has extended its presence to yet another market outside India. The company opened its first dealership in Turkey in association with local partner Asya Makina.

Asya Makina (Asya Dis ticaret ve makina san ltd sti), a subsidiary of the reputed Soysal Group, has been appointed the official distributer, sales & service handler and the company's first showroom was inaugurated in Istanbul by Mr. Pawan Munjal, Managing Director & Chief Executive Officer, Hero MotoCorp.

Also launched was the brand 'Hero' in the presence of Mr. Uysal Soysal, Chairman of the Board of Directors of Soysal Group. To begin with Hero will sell the 125cc Glamour, 150cc Thriller and the 100cc Pleasure scooter in Turkey. All three models are Euro III emission norm compatible.

Hero's entry into Turkey is part of its global expansion strategy with the aim of having a presence in 50 countries by the year 2020. Hero already does business in Peru in Latin America; Guatemala, Honduras and El Salvador in Central America; Kenya in East Africa; Burkina Faso and Ivory Coast in West Africa; and Sri Lanka and Nepal in Asia.

Speaking at the glittering ceremony, Mr. Munjal said, "The commencement of our operations in Turkey is a significant milestone in our overall global expansion plans. We are aware that Turkey has a strong bikes market where customers value quality products, and our vision is to provide convenient, fuel-efficient mobility to every two-wheeler customer across Turkey. It also gives me immense pleasure to announce the choice of Soysal Group as our partner in this market. I am sure with their rich experience in this region and knowledge of the local customer, we will be able to achieve our immediate short-term goal of 5% market share in Turkey. Going forward, we will also be bringing more bikes from our wide-ranging portfolio.

"We are targeting to be present in as many as 50 global markets by the year 2020, with over a million unit sales coming from overseas sales. Therefore, our launch in Turkey is a significant move as part of our long-term strategy," he added.